In 2007, Earth Hour encouraged people around the world to switch off their lights to call attention to climate change. More than a decade later, the climate crisis remains, magnified by another urgent threat: the rapid loss of biodiversity and nature.

The rate of global loss of nature in the last 50 years is unprecedented in human history – and as we saw with the fires in the Amazon and most recently, in Australia, it’s only getting worse. 😢

For the city folks out there, we get it – nature and the outdoors aren’t really in your backyard, and the buildings around you aren’t on fire so why care, right? Wrong!

We may not always realize it, but nature has a critical role in almost every aspect of our lives. From the water we drink, the air we breathe, the food we eat – that’s right, no nature means no pizza or chocolate 😯 – and even the sports we play, nature is critical to our survival, well-being, and quality of life!

But that’s not all – nature is also one of our strongest allies against climate change, which could affect one billion people by 2050.

This Earth Hour, you have the power to spread awareness in your community on the importance of celebrating, protecting, and restoring nature.

Learn more.